Mission Statement- GUESS?

At GUESS, we are committed to being a worldwide leader in the fashion industry.

We deliver products and services of uncompromising quality and integrity consistent with our brand and our image.

We are committed to listening and responding to the needs of our customers, associates, and business partners, and to honoring their individual values.

We are dedicated to personal and professional enrichment through an environment of open communication, teamwork, trust and respect.

We continue to give back to the community, support humanity, and protect the environment as part of our responsibilities.

We remain committed to an entrepreneurial spirit that fuels the growth of our company and increases shareholder value

Through principled leadership, we embrace diversity, and we cultivate strength, pride, and passion to align our personal lives with our professional lives.

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The GUESS? Foundation

Awareness is essential at GUESS?. The GUESS? Foundation was established in 1994 as an extension of the company's view of the need for philanthropy and of its sense of corporate responsibility. The scope of the nonprofit organizations it supports grows each year.

The foundation devotes careful attention to requests for financial assistance, and is a benefactor to organizations that work in many areas, including those improving public education, assisting the homeless, and preserving and protecting the environment. The GUESS? Foundation also supports disaster relief, as well as cancer and AIDS research and treatment, among others. GUESS? Community Outreach donates time, money, food, and GUESS? merchandise to help organizations that reach the needy in many communities.

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GUESS?- History

GUESS? started in 1981 as a small California jeans company. The GUESS? founders and majority owners, Maurice and Paul, were raised in the south of France, a region that cultivates a passionate understanding of French design and the essence of style. Combining their love of the American West with a European sensibility, they created GUESS?, Inc.

In the early 80s, fashion denim had little direction. People felt that denim was dated, and jeans were not considered a fashion statement. The Marciano brothers would change that perception forever. Their designs were timeless, sensuous, strong and chic. The GUESS? approach was fresh and set the standard for the future of denim.Initially, retailers greeted GUESS? with skepticism. Buyers weren't interested in denim, but the brothers' infallible instincts and persistence prevailed. Their 3-zip Marilyn jean was sexy, with a unique style and attitude. Bloomingdale's finally agreed to sell two-dozen pairs of the 3-zip Marilyn jean as a favor to the Marciano brothers. Within hours, the entire stock was sold out. The GUESS? label was born and would become one of the world's most recognized and influential brand names.

With striking images and fresh new products, the brand gained momentum and nationwide recognition. In the 80s, GUESS? product expanded beyond men's and women's jeans, as Baby GUESS?, GUESS? Watches, GUESS? Footwear, GUESS? Eyewear and GUESS? Parfum were created.While jeans remain the foundation of the company's history and success, GUESS? designs, markets and distributes its full collections of women's and men's apparel throughout the United States and Canada. The company has successfully granted licenses for the manufacture and distribution of many of its product categories, including kids & baby apparel, watches, footwear, belts, fragrance, jewelry, swimwear, handbags, small leather goods, eyewear, and leather apparel. GUESS? has licensees and distributors in Europe, South America, Asia, Africa and the Middle East.

Currently these brands consist of:

• GUESS by Marciano
• Marciano
• GUESS Factory
• G by GUESS.

The 90s saw rapid international expansion, bringing the GUESS? American tradition to Europe, Asia, South America, Africa, Australia and the Middle East. The second decade of GUESS? brought the introduction of GUESS Collection, Handbags, Activewear, Jewelry, Swimwear, Innerwear, Leather, Belts, Neckwear, and Men's Classics.


In the mid 90s, GUESS? became a public company and launched its first web site, GUESS.com. Prior to the new millennium, GUESS.com became an e-commerce site, and the GUESS? family continued to grow with the launch of the GUESS?' online outlet, GUESS.com/outlet, in 2001. Guess saga continues up the day.........................

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