G BY GUESS wins "RETAIL STORE OF THE YEAR"

G by Guess is one of my favorite brand and to hear about its marvelous glory adds to my ego tints.

Chain Store Age celebrates the winners of its 26th annual design competition, which attracted entries from around the globe. G by GUESS, a new concept form GUESS?, Inc., was honored as the best overall entry, Store of the Year.


G by GUESS took top honors in Chain Store Age's Retail Store of the Year design competition. The store in Escondido, Calif., was honored as Store of the Year, and also placed first in the soft lines category (less than 5,000 sq. ft.) and exterior category.

G by GUESS is stylish and sexy, with an upbeat, California vibe and a cool, casual atmosphere. The design is in sync with the target audience: fashion-forward, trend-savvy shoppers between 17 and 26.
 

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A way through in 21st Century-GUESS?

In 2004, Guess celebrated the 20th anniversary of its watch collection, issuing a special-edition Guess watch. The accessories department was also greatly expanded and several stores across the United States were redesigned. Guess also created a lower priced collection sold exclusively through its outlet locations. Guess also introduced its first brand extension, the up-scale female line of clothing and accessories, named Marciano. The line features pricey, runway-inspired styles, and is featured in several retail locations throughout the world, as well as select Guess retail stores.

In 2005 Guess began marketing perfume. The company introduced Guess for Women in the spring of 2005. Guess introduced the Guess for Men line in the spring of As of 2006^[update]. Guess has also continued its Guess Kids clothing line into the 2000s, and in 2006, Guess began promoting the clothing line for girls and boys through its factory retail stores. Guess continues to be guided by the Marciano brothers, as co-chairmen and co-CEOs. Maurice has overseen the design and its sales growth, while Paul manages the image and advertising. The company operates in many countries around the world with the majority of their stores located in the United States and Canada.

In early 2007 Guess introduced a new business concept known as G by Guess. The new brand sought to focus on a target audience similar to Abercrombie's Hollister brand. G by Guess offers clothes popular among teenagers at an affordable price. Many denim styles are priced within the $40 to $50 range. The new brand is priced similar to Express, American Eagle and Gap. Guess? has already begun heavily promoting the new concept in several cities across the United States. Their stores feature eye-catching displays and offer a sassy night-club atmosphere.

Throughout 2008, relatively unknown model Adam Bertrand headlined Guess' advertising campaigns. In October 2008 they opened up at Westfield Shopping Centre in London and there are plans to open a branch in Regent Street for autumn 2009.

 

 

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Stepping Stones of GUESS?

In 1982, their advertising campaigns began and they introduced their iconic black-and-white ads in 1985. The ads have won numerous Clio Awards. Their fashion models have included a number of widely-recognized supermodels, many of whom first achieved prominence via the ad campaigns.

During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, in 1983 a man's line debuted. In 1984 Guess introduced its new line of watches known as "Guess", "Guess Steel", and the"Guess Collection" The watch line is still in existence today, and has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess".

In the 1985 Robert Zemeckis movie, Back to the Future, Marty McFly (Michael J Fox) wore distinctive Guess denim clothing, reportedly designed specifically for the film.

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Mission Statement- GUESS?

At GUESS, we are committed to being a worldwide leader in the fashion industry.

We deliver products and services of uncompromising quality and integrity consistent with our brand and our image.

We are committed to listening and responding to the needs of our customers, associates, and business partners, and to honoring their individual values.

We are dedicated to personal and professional enrichment through an environment of open communication, teamwork, trust and respect.

We continue to give back to the community, support humanity, and protect the environment as part of our responsibilities.

We remain committed to an entrepreneurial spirit that fuels the growth of our company and increases shareholder value

Through principled leadership, we embrace diversity, and we cultivate strength, pride, and passion to align our personal lives with our professional lives.

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The GUESS? Foundation

Awareness is essential at GUESS?. The GUESS? Foundation was established in 1994 as an extension of the company's view of the need for philanthropy and of its sense of corporate responsibility. The scope of the nonprofit organizations it supports grows each year.

The foundation devotes careful attention to requests for financial assistance, and is a benefactor to organizations that work in many areas, including those improving public education, assisting the homeless, and preserving and protecting the environment. The GUESS? Foundation also supports disaster relief, as well as cancer and AIDS research and treatment, among others. GUESS? Community Outreach donates time, money, food, and GUESS? merchandise to help organizations that reach the needy in many communities.

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GUESS?- History

GUESS? started in 1981 as a small California jeans company. The GUESS? founders and majority owners, Maurice and Paul, were raised in the south of France, a region that cultivates a passionate understanding of French design and the essence of style. Combining their love of the American West with a European sensibility, they created GUESS?, Inc.

In the early 80s, fashion denim had little direction. People felt that denim was dated, and jeans were not considered a fashion statement. The Marciano brothers would change that perception forever. Their designs were timeless, sensuous, strong and chic. The GUESS? approach was fresh and set the standard for the future of denim.Initially, retailers greeted GUESS? with skepticism. Buyers weren't interested in denim, but the brothers' infallible instincts and persistence prevailed. Their 3-zip Marilyn jean was sexy, with a unique style and attitude. Bloomingdale's finally agreed to sell two-dozen pairs of the 3-zip Marilyn jean as a favor to the Marciano brothers. Within hours, the entire stock was sold out. The GUESS? label was born and would become one of the world's most recognized and influential brand names.

With striking images and fresh new products, the brand gained momentum and nationwide recognition. In the 80s, GUESS? product expanded beyond men's and women's jeans, as Baby GUESS?, GUESS? Watches, GUESS? Footwear, GUESS? Eyewear and GUESS? Parfum were created.While jeans remain the foundation of the company's history and success, GUESS? designs, markets and distributes its full collections of women's and men's apparel throughout the United States and Canada. The company has successfully granted licenses for the manufacture and distribution of many of its product categories, including kids & baby apparel, watches, footwear, belts, fragrance, jewelry, swimwear, handbags, small leather goods, eyewear, and leather apparel. GUESS? has licensees and distributors in Europe, South America, Asia, Africa and the Middle East.

Currently these brands consist of:

• GUESS by Marciano
• Marciano
• GUESS Factory
• G by GUESS.

The 90s saw rapid international expansion, bringing the GUESS? American tradition to Europe, Asia, South America, Africa, Australia and the Middle East. The second decade of GUESS? brought the introduction of GUESS Collection, Handbags, Activewear, Jewelry, Swimwear, Innerwear, Leather, Belts, Neckwear, and Men's Classics.


In the mid 90s, GUESS? became a public company and launched its first web site, GUESS.com. Prior to the new millennium, GUESS.com became an e-commerce site, and the GUESS? family continued to grow with the launch of the GUESS?' online outlet, GUESS.com/outlet, in 2001. Guess saga continues up the day.........................

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